Subscribers
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Total subscribers
Total Views
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Lifetime views
Production Pipeline
Recent Videos
Analytics Performance — Last 90 Days
📊 YouTube Analytics via Supermetrics · Synced — · Long-form only
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Next Up: Top Priority
Thumbnail Performance
For your thumbnail designer. Enter CTR from YouTube Studio → Analytics → Reach → Impressions click-through rate. Data saves automatically and persists between sessions.
Benchmarks: <2% = needs work · 2–4% = average · 4–6% = good · 6%+ = excellent
Video Retention
For your video editor. Enter data from YouTube Studio → Analytics → Engagement → Average view duration and Average percentage viewed. Saves automatically.
Benchmarks: <30% = needs work · 30–40% = average · 40–50% = good · 50%+ = excellent
🪝 Hook Log
Opening lines from published videos, sorted by retention. Open any published idea and fill in the Opening Line + Hook Type to log it here. Pattern: which hook types earn the highest retention?
No hook data yet — open a published idea card and fill in the Opening Line.
Tier 1 — Direct
Same niche. Study these to understand the market and differentiate.
Tier 2 — Aspirational
Where you're headed. Study how they scaled beyond the niche.
Tier 3 — Bridge
Format, philosophy, and platform intelligence.
Brand Position
Evolving Medic is an evidence-based performance channel told through the lens of someone operating at elite levels in one of the most demanding professions on earth. JR's identity as an orthopedic surgery resident at Mayo Clinic is not the brand — it's the proof of concept.
The tagline "Keep evolving" is intentionally universal. It speaks to anyone with serious ambition — medical trainees, entrepreneurs, professionals — not just students in medicine. JR is not building a medical education channel. He's building an elite performance channel with a medical origin story.
The Bridge Content Formula
🪝 The hook is the niche — use surgery, residency, Mayo, high-stakes medicine as the entry point.
💎 The payload is universal — content that delivers value to any ambitious achiever, regardless of field.
1.What's the niche hook? Specific, credible element of JR's life baked into the entry point?
2.What's the universal payload? What does someone outside medicine walk away with?
3.What's the personal story? A moment, a decision, a mistake, a realization.
Content Pillars
Pillar 1 — Performance & Productivity
Evidence-based systems for doing more with less. AI tools, study strategies, time management, focus, output optimization. Broadest algorithm reach.
Pillar 2 — The Surgeon's Lens
Stories and insights from operating at elite levels in medicine. JR's unfair advantage. Narrative-first, deeply personal. Highest connection-building potential.
Pillar 3 — Life Design
Family and career, work-life balance, values, priorities, sustainable high performance. Bridge into the broadest possible audience.
Pillar 4 — Learning & Growth
Evidence-based learning science, skill acquisition, becoming a sharper thinker. Named citations. JR as practitioner, not theorist.
Idea Evaluation — Score ≥ 4/5 before committing
Open any idea card to score it. Saves automatically.
1.🪝 Hook — Specific, credible JR/surgical hook?
2.💎 Payload — Non-medical person gets genuine value?
3.📖 Story — At least one specific personal story?
4.🌲 Evergreen — Still valuable in 2 years?
5.🔁 Funnel — Leads to TAYL, Evolving Student, or future product?
Pre-Record Script Checklist
Interactive version lives inside each idea card. Opens when you tap an idea.
1.Opens directly IN the story — no preamble
2.Contractions throughout ("I've" not "I have")
3.Named citations ("Hermann Ebbinghaus" not "research shows")
4.No em dashes (—) anywhere
5.No sentences starting with "So"
6.No announced vulnerability ("Let me be honest with you")
7.At least one specific personal story
8.Framework is evidence-based and clearly explained
9.Actionable takeaway in the final minute
10.Ends with: "Keep evolving, and I'll see you in the next one."
11.Bridge check: niche hook ✓ + universal payload ✓ + personal story ✓
Hook Type → Avg Views
Best opening for Shorts
Length → Avg Views
Sweet-spot Short length
Top Shorts by views
Tone → Avg Retention
Which tone holds attention?
Style → Avg Views
Which structure spreads?
Story Presence → Retention
Does a personal open help?
Hook Length → Retention
Short vs. long hook
Outliers in the window
All videos in window
